Sales coaching and selling coaching with method
The 5-Finger selling method is aimed at business areas with intensive customer contact. In sales, selling and customer service, employees speak with customers in person or by phone every day. This is where the 5-Finger selling method comes in. It offers a structured solution to improve selling behavior in a targeted way. In five clear steps, every employee can optimize their sales process and make it more successful.
Our Clients
What is the 5-Finger selling method?
Many employees in sales and service find classic selling approaches unpleasant. These are often based on the principle of selling as much as possible — regardless of whether it really helps the customer or not. This attitude contradicts the self-image of many sales and service employees: they want to advise, not just sell. The pressure to sell above all therefore causes discomfort and can provoke resistance. In customer service it can even lead to labor-law conflicts.
The 5-Finger selling method addresses this resistance by strengthening existing abilities. Employees gain confidence in conversations and achieve more in the process: for their customers, for their company and for themselves.
The five principles of the method are:
- Take good care of yourself.
- Know your products.
- Listen actively and find out what moves your customers.
- Show the benefit clearly and understandably.
- Take objections seriously — and only sell when it makes sense for your customers.
How the method works in practice:
The approach is easy to apply in everyday practice. Participants in our coaching programs are motivated and quickly realize: good selling and good customer service belong together. Both begin with listening, understanding needs and offering fitting solutions.
Implementing the 5-Finger selling method
The selling method has already proven itself many times in practice. Our approach is based on five clear steps:
Creating sales guides
In workshops with your best sales and service employees, we develop the ideal approach for inbound calls and in-person contact. Our particular focus is on initiating the sales process, arguing the benefit and closing. Our experts facilitate and refine the wording. The result: practical best-practice guides as an initial orientation for sales pitches.
E-learnings on the selling method
We develop e-learnings that convey the 5-Finger method vividly. Each module explains one finger using videos, customer situations and interactive exercises. In addition, we create product-specific e-learnings that deepen the simultaneous application of all five fingers. Your employees are motivated to develop their own arguments for pitches — for an individual, convincing performance in the sales conversation.
2 days of sales coaching
In a two-day sales coaching camp, your leaders learn the 5-Finger method from our experts. They work intensively with the method so they can later support their employees in a targeted way. They also develop a sprint plan for successful implementation in their teams and set ambitious goals to increase conversion rates — both short-term and mid-term.
Running the sprint
In the following 5-week sprint, leaders convey the 5-Finger method to their team step by step — each week focuses on one finger. Our experts support the knowledge transfer and practical application with individual sales coaching. At the end of each week, measurable successes and progress are jointly reflected on and appreciated.
Optimization and further camps
After the sprint, we jointly reflect on successes and identify potential for improvement. If needed, we refine sales guides, e-learnings and the content of the sales coaching. We also plan rollouts for further sales and service teams. You decide whether the further camps are run independently or with the support of our experts.
Discuss your project with us
“More than 10,000 employees have already gotten to know the benefits of the 5-Finger selling method. The results in practice are excellent.”
Sebastian Keim, Senior Manager at CPC
The 7 most important benefits for our clients
What does sales coaching with the 5-Finger selling method deliver in practice? Do the key metrics rise noticeably? And what do leaders and teams gain from participating in the selling program?
1. Ready to use immediately
The 5-Finger selling method is proven, directly applicable and contains everything for modern selling. Its five clearly defined steps let companies start immediately without additional effort or cost.
2. Individually adaptable
Whether sales guides, sales coaching camps or sprint support — the method is flexible. Companies get a proven concept that we still tailor and adapt to their requirements together with them.
3. Sustainably anchored
The 5-Finger selling method combines practical selling content with in-depth change management. This anchors changes for the long term — far more effectively than short-term initiatives.
4. Memorable
The 5-Finger method is easy to understand and memorable. Each finger stands for a clear step in the sales process. The hand as a visual symbol is present and reminds employees of what matters when selling.
5. Sales-boosting
Experience shows: as early as the sprint, sales and conversion rates rise by 10–20%. After twelve months the results are even clearer. The method also reduces cancellations through empathetic, customer-focused closings.
6. Quality-enhancing
The 5-Finger selling method is designed for quality providers. It motivates employees to advise customers empathetically and find the best solution. This strengthens the brand and increases customer satisfaction.
7. Satisfaction-boosting
Participants in the 5-Finger program considerably improve their communication skills in customer contact. Feedback is consistently positive. As sales successes rise, so does satisfaction — and the fun at work.
“With the 5-Finger selling method, sales and service employees create more value for your customers and your company.”
Gunnar Schultze, Partner at CPC
We're grateful for these awards
- CPC is a five-time No. 1 Hidden Champion for change management
- Year after year, brandeins/thema names us Germany's best management consultancy for change management
- We have been a Focus Top Consultant for many years
- Winner of the HR Excellence Award and the European Training Prize together with Deutsche Telekom and Lufthansa Technik
- We are No. 1 Great Place to Work in the 51–100 employees category and a Kununu Top Company.
Let's discuss
your project with us!
The first step is easy — and don't worry: we won't send you dull newsletters or annoying promotional emails. Instead, we focus on what matters: your change goals and how we can move your business forward.
Step 1
Call back or email.
Within 24 hours we get in touch with you, capture your requirements and arrange an appointment with one of our experts.
Step 2
Free initial consultation.
In a video call you explain your project and discuss possible solution scenarios together with our expert.
Step 3
You decide how to proceed.
Proposal, pitch or project kickoff? You set the next steps.
Questions and answers
We are the leading change management consultancy in Germany. For more than 30 years we have supported international corporations and large mid-sized companies in a wide range of culture and change projects.
We have relevant experience in sales coaching and selling coaching. We are happy to give you insights into references and example solutions to convince you. Just get in touch.
Yes, it takes time, money and commitment on your part. But our experience shows that investments in selling and sales pay off even in the short term.
Right at the start we jointly define meaningful metrics that show you when you have reached your goals and what added value our collaboration creates for your company.
The selling and sales of every company are unique. Our 5-Finger selling method is tailored precisely to your individual needs. At the same time, you benefit from the standardized elements of this proven approach — saving you time and money.