Business Storytelling trainings and workshops
Once upon a time there was a change project at a large telecommunications company. Leadership knew: no change without a strong story. So they called us. Together we developed a business storytelling training — with theory, gamification and practice. Leaders learned to tell their messages powerfully. The result: more trust, better communication, visible progress. Soon more teams reached out. And so formats emerged that touched people and moved projects. The rest is history.
A hero's journey into the next quarter
- What do you want to achieve as a team?
- Which hurdles will you overcome?
- Use the start of the quarter for new opportunities!
Our Clients
What is business storytelling? A short definition
Business storytelling is much more than just telling stories. It is a strategic communication method for everyday business life. It translates dry data, bare numbers and complex strategies into emotional, tangible narratives. This way employees, customers and stakeholders understand the deeper meaning behind a message or a change.
The structure: 3 elements of a good business story
Every successful story in management follows a clear pattern. When you build your own story, you need these three elements:
- The starting point: Who is at the center (e.g. your team or your customer) and what does the current situation look like?
- The conflict: Which hurdle do you have to overcome? This can be a market shift, an internal problem or a new technology.
- The solution: How do you master this challenge? Here you present your strategy as the saving way out of the crisis.
01 Why we need business storytelling
By now we have run our various formats with more than 500 participants. Our takeaway: they all share the strong "why" for storytelling for business.
We want to convince and captivate people with ideas, so that they want to become part of a shared success story. As Jorge Bucay so beautifully put it: "We tell children stories to help them fall asleep — adults, so they wake up." Here are a few examples:
Fostering agility with business storytelling
A leader intends to establish agile methods and values in their team. With the help of storytelling, they want to create a deeper understanding of agility and encourage employees to actively try out and apply these new approaches.
Storytelling as the key to conveying strategy
A strategy team wants to use professional consulting to ensure that the new strategy is known and provides orientation across the company. With storytelling they want to support leaders in conveying the messages clearly and personally.
Learning new skills and feeling the urgency
An HR development team wants to shake up colleagues in the business so they keep developing and learn new skills. Storytelling is meant to make the relevance and urgency of the skill transformation clear and motivate first steps.
Effective digital communication through storytelling
An organizational unit wants to improve and foster internal international communication. With online storytelling impulses, awareness and curiosity are to be sparked and guidance for effective digital communication provided.
We are curious which further occasions for storytelling we will discover together with our clients — feel free to reach out to us and tell us about your occasion, your "call to adventure." But perhaps you are still hesitating to follow the call and asking yourself: why can storytelling help in all these cases?
“In each of us there is a storyteller just waiting to finally be set free and bring stories to life.”
Noema Löw, Senior Manager at CPC
02 What makes business storytelling a secret weapon
For us, business storytelling does not mean telling fantasy stories or opening a book of fairy tales in a management meeting. It means addressing the emotional level alongside numbers, data and facts — and coming across as authentic as a speaker. In our communication trainings we show how this works. Because stories only work when people are also willing to listen. What matters most, therefore, is tailoring the story to the respective audience. This activates three central mechanisms that make storytelling so powerful:
1. Stories build acceptance for their content:
People love stories. We can learn from them — without being lectured.
2. Stories foster optimal understanding:
Stories offer us familiar patterns. These structures make it easier for us to quickly absorb and process new content.
3. Stories trigger emotions:
Well-told stories are stored as our own experiences.
These three success factors — acceptance, understanding and emotions — are indispensable. They not only trigger conviction or enthusiasm in listeners. Even more important is: we activate people to stand up and join in. This turns simple listeners into real business storytellers and motivated companions for your cause.
Download your whitepaper here!
Business Storytelling: build trust, provide orientation and inspire!
03 Our Business Storytelling trainings: digital and on-site
Of course, developing and telling a convincing story takes practice. But the beautiful thing is: we are surrounded by stories. Use cases and inspiration are waiting around every corner! And a quote by Robin Moore sums it up: "Inside each of us is a natural-born storyteller waiting to be released!" So let's not keep that inner storyteller waiting any longer — set off on the adventure with us!
What will you take away from our storytelling trainings?
- Impulses and inspiration for impactful communication
- Development of stories and communication materials for your concrete use cases
- Practical techniques, methods and examples for storytelling in your company
- Exchange with other storytellers — combined with plenty of fun.
We're grateful for these awards
- CPC is a five-time No. 1 Hidden Champion for change management
- Year after year, brandeins/thema names us Germany's best management consultancy for change management
- We have been a Focus Top Consultant for many years
- Winner of the HR Excellence Award and the European Training Prize together with Deutsche Telekom and Lufthansa Technik
- We are No. 1 Great Place to Work in the 51–100 employees category and a Kununu Top Company.
“Business storytelling improves our impact in the team — through persuasiveness, clear communication and more motivation.”
Ira Müller, Senior Consultant at CPC
Let's discuss
your project with us!
The first step is easy — and don't worry: we won't send you dull newsletters or annoying promotional emails. Instead, we focus on what matters: your change goals and how we can move your business forward.
Step 1
Call back or email.
Within 24 hours we get in touch with you, capture your requirements and arrange an appointment with one of our experts.
Step 2
Free initial consultation.
In a video call you explain your project and discuss possible solution scenarios together with our expert.
Step 3
You decide how to proceed.
Proposal, pitch or project kickoff? You set the next steps.
Questions and answers
CPC is the leading change management consultancy in Germany. For over 30 years we have supported international corporations and large mid-sized companies in more than 2,500 change projects. Communication trainings have been part of our offering from the very beginning — and since 2020 various business storytelling trainings and storytelling workshops have complemented our portfolio.
Yes. We have extensive experience in storytelling for companies and in developing practical programs for leaders. We are happy to show you fitting references and concrete examples. Get in touch — we would be glad to convince you in person.
The Storytelling Bootcamp, for example, is available from EUR 5,000. You can find more information here. Our experience shows that investments in business storytelling and comparable communication trainings pay off very quickly.
To meet this need, we develop a structured impact measurement together with you. Using the Kirkpatrick model, we have for many years evaluated the learning success and behavioral change of participants — for example after communication trainings.
Storytelling is always unique — the content is tailored individually to your culture development and needs. At the same time, we have already run many storytelling and communication trainings. This means we can quickly select the right topics together with you. That saves time and money.
Yes — with us you'll find every format: from individual business storytelling trainings to compact online storytelling workshops to comprehensive learning journeys. Simply fill out our contact form — together we'll find the solution that fits you.