Business
Storytelling training courses and workshops
Once upon a time, there was a change project at a large telecommunications company. The leadership knew that without a compelling story, there could be no change. So they called us. Together, we developed a business storytelling training program—combining theory, gamification, and hands-on practice. Managers learned to convey their messages powerfully. The result: greater trust, better communication, and visible progress. Soon, other teams began reaching out. This led to the creation of formats that resonated with people and drove projects forward. The rest is history.
Why we need business storytelling
Our experience shows that storytelling convinces and inspires people by making complex ideas understandable, motivating them to take action, and creating a shared success story.
What makes storytelling a silver bullet
Storytelling works like a miracle elixir because it not only conveys facts, but also appeals to emotions, creates acceptance, and makes complex content understandable. This motivates listeners to actively participate.
Our storytelling training courses: Digital and on-site
Developing and telling compelling stories requires practice. Our training courses provide valuable inspiration, concrete storytelling techniques, and the joy of sharing experiences.
Why we need business storytelling
What makes storytelling a silver bullet
Storytelling works like a miracle elixir because it not only conveys facts, but also appeals to emotions, creates acceptance, and makes complex content understandable. This motivates listeners to actively participate.
Our storytelling training courses: Digital and on-site
A Hero's Journey to a "
" Start to the Next Quarter
What do you want to achieve as a team?
What obstacles do you want to overcome?
Take advantage of the start of the quarter to seize new opportunities!
What Is Business Storytelling?
A Brief Definition
Business storytelling is much more than just telling stories. It is a strategic communication method for everyday business operations. It translates dry data, raw numbers, and complex strategies into emotional, tangible narratives. This helps employees, customers, and stakeholders understand the deeper meaning behind a message or a change.
The Structure: 3 Elements of a Good Business Story
Every successful story in management follows a clear pattern. When you're crafting your own story, you'll need these three elements:
- The starting point: Who is the focus (e.g., your team or your client), and what is the current situation?
- The conflict: What obstacle do you need to overcome? It could be a change in the market, an internal problem, or a new technology.
- The Solution: How do you overcome this challenge? Here, you present your strategy as the way out of the crisis.
01 Why we need business storytelling
We have now held our various workshops with over 500 participants. What we’ve learned from this is that everyone is united by a strong “why” for storytelling in business.
We want to inspire and captivate people with our ideas, so that they want to be part of a shared success story. As Jorge Bucay so aptly put it: “We tell children stories to help them fall asleep—and adults, to help them wake up.” Here are a few examples:
We are excited to see what other opportunities for storytelling we will discover together with our customers—feel free to contact us and tell us about your event or "call to adventure." But perhaps you are still hesitant to answer the call and are wondering: Why can storytelling help in all these cases?
There is a storyteller in each of us, just waiting to be set free and fill stories with life.
Noema Löw, Senior Manager at CPC
02 What Makes Business Storytelling a Secret Weapon
For us, business storytelling does not mean telling fantasy stories or opening a fairy tale book in management meetings. It means addressing the emotional level in addition to numbers, data, and facts—and coming across as an authentic speaker. In our communication training courses, we show you how to do this. After all, stories only work if people are willing to listen. It is therefore crucial to tailor the story to the respective target group. In doing so, we activate three central mechanisms that make storytelling so powerful:
1. Stories promote acceptance of their content:
2. Stories promote optimal understanding:
Stories provide us with familiar patterns. These structures make it easier for us to quickly absorb and process new information.
3. Stories trigger emotions
Well-told stories are stored as personal experiences.
These three keys to success—acceptance, understanding, and emotion—are indispensable. They do more than just inspire conviction or enthusiasm in your audience. More importantly, they motivate people to take action and get involved. This transforms ordinary listeners into true business storytellers and motivated advocates for your cause.
Download your white paper here!
Business storytelling: Build trust, provide guidance, and inspire!
03 Our business storytelling training courses: digital and on-site
What do you take away from our storytelling training courses?
- Ideas and inspiration for effective communication
- Development of stories and communication tools for your specific use cases
- Practical techniques, methods, and examples for storytelling in business
- Exchange experiences with other storytellers—combined with lots of fun.
Storytelling Bootcamp In-persontraining
Ready to work up a sweat? Then our boot camp is just the thing for you! In eight hours, we'll sprint through the elements of storytelling and make pit stops to try out the tools right away.
Duration: 1 day Participants: 4-10
Storytelling Team Workshop In-Person Training
Would you like to do something for team building and combine it with learning? In our team workshop, you can achieve three goals at once: further develop your personal skills, your use cases, and your team!
Duration: 2 days Participants: 4-15
Storytelling Impulse Online Training
Duration: 2 hours Participants: 5-100
Storytelling Impulse Series Online Training
Duration: 5x 1 hour Participants: 10 or more
Digital Storytelling Workshops Online Training
Discover the components of storytelling and the special features of digital communication. In small groups and breakout rooms, you will explore helpful tools and techniques for your use cases.
Duration: 4x 3.5 hours Participants: 5-15
Digital Storytelling Learning Journey
Online Training
Duration: 6x 2 hours + 1 virtual event of 3 hours Participants: 5-15
Storytelling Bootcamp In-person training
Ready to work up a sweat? Then our boot camp is just the thing for you! In eight hours, we'll sprint through the elements of storytelling and make pit stops to try out the tools right away.
Duration: 1 day Participants: 4-10
Storytelling Team Workshop In-Person Training
Would you like to do something for team building and combine it with learning? In our team workshop, you can achieve three goals at once: further develop your personal skills, your use cases, and your team!
Duration: 2 days Participants: 4-15
Duration: 2 days Participants: 4-15
Storytelling Impulse Online Training
Duration: 2 hours Participants: 5-100
Storytelling Impulse Series Online Training
Duration: 5x1 hour Participants: 10 or more
Digital Storytelling Workshops Online Training
Discover the components of storytelling and the special features of digital communication. In small groups and breakout rooms, you will explore helpful tools and techniques for your use cases.
Duration: 4x3.5 hours Participants: 5-15
Digital Storytelling Learning Journey
Online Training
Duration: 6x2 hours + 1 virtual event of 3 hours Participants: 5-15
We would like to express our gratitude for these awards.
- CPC is five-time No. 1 hidden champion for change management
- Year after year, Brandeins/thema names us Germany's best management consultancy for change management.
- We have been Focus Top Consultants for many years.
- HR Excellence Award and European Training Award winner together with Deutsche Telekom and Lufthansa Technik
- We are ranked No. 1 on the Great Place to Work list in the 51–100 employees category and are a Kununu Top Company.
Business storytelling improves our impact within the team—through persuasiveness, clear communication, and greater motivation.
Ira Müller, Senior Consultant at CPC
Discuss
your project with us!
The first step is very simple—and don't worry: we don't send boring newsletters or annoying advertising emails.
Instead, we focus on what's important: your desire for change and how we can help your business move forward.
Step 1
Call back or email.
Step 2
Free initial consultation.
Step 3
You decide how to proceed.
Questions and answers
Is CPC the "right" partner?
CPC is the leading consulting firm for change management in Germany. For over 30 years, we have supported international corporations and large medium-sized companies in more than 2,500 change projects. Communication training has been part of our offerings from the very beginning—and since 2020, various business storytelling training courses and storytelling workshops have been added to our portfolio.
Does CPC have the necessary expertise?
How much does storytelling training cost?
The Storytelling Bootcamp, for example, is available from EUR 5,000. For more information, please visit here. Our experience shows that investments in business storytelling and similar communication training pay off very quickly.
How can I measure success?
Our culture is unique. Is CPC's storytelling or communication training even appropriate?
Storytelling is always unique—the content is tailored to your cultural development and needs. At the same time, we have already conducted numerous storytelling and communication training sessions. This allows us to quickly select the right topics together with you. That saves time and money.