Business Storytelling

The change story is an essential component of every change project. It is therefore a faithful tool for every change consultant, including us at CPC. In numerous projects, we have learned that a successful transformation stands and falls with it:


  • a comprehensible reason (Reason Why)
  • a motivating vision and
  • people's confidence that they can follow the path they have chosen.

In addition to the messages, one thing is crucial: an authentic narrator. Storytelling has therefore been part of our work for a long time. Nevertheless, the topic was given a new boost by a customer workshop.


Discuss your project with us: