The change story is an essential component of every change project. It is therefore a faithful tool for every change consultant, including us at CPC. In numerous projects, we have learned that a successful transformation stands and falls with it:
- a comprehensible reason (Reason Why)
- a motivating vision and
- people's confidence that they can follow the path they have chosen.
In addition to the messages, one thing is crucial: an authentic narrator. Storytelling has therefore been part of our work for a long time. Nevertheless, the topic was given a new boost by a customer workshop.
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