Change Process – We Guide Change Projects to Lasting Success
Digitalization, cultural shifts, and market factors are driving business transformation. But change doesn’t happen on its own—it must be carefully managed. A structured change process is crucial. Without it, employees feel caught off guard, which creates resistance and slows down the transformation. We’re here to support youto develop an organization that implements change successfully and sustainably.
Actively involving employees in change
Implement change management with a clear process Implement change management with a clear process
We manage change processes in a targeted manner using proven methods and tailor-made strategies. This reduces resistance, creates security, and enables sustainable transformation.
Fully realize potential for change
Through targeted communication, engagement, and a clear roadmap, change becomes a real opportunity. With our change management process, we help companies realize their full potential and achieve their desired goals.
Actively involving employees in change
Implement change with a clear process
We manage change processes in a targeted manner using proven methods and tailor-made strategies. This reduces resistance, creates security, and enables sustainable transformation.
Unleash the full potential for change
Through targeted communication, participation, and a clear roadmap, change becomes a real opportunity. This is how we help companies realize their full potential and achieve their desired goals.
































What is a change process?
A change process describes the planned sequence of steps involved in implementing a change within a company or organization. It helps to systematically introduce new structures, processes, roles, or systems. The goal is to make the change understandable, to get everyone on board, and to implement it in a way that ensures it actually works in day-to-day operations and is firmly established for the long term.
Successful change with meaning and structure
Digitalization, new market demands, and technological innovations are increasing the pressure on companies to change. Successful transformations therefore require professional change management. Our experts advise you on how to implement transformations quickly, systematically, and reliably. Thanks to our experience from numerous projects, we’ve learned that successful change happens when employees are actively involved. After all, people are the key to success. We ensure that your leaders and teams recognize the opportunities presented by change and actively drive them forward.
Our change process is suitable for any change project and has proven itself in over 2,500 projects. We also offer specialized solutions for technological changes, organizational and cultural change, and changing customer needs and market conditions.
Discuss your project with us
Consultants worldwide at your service.
Successful projects for our customers.
Focus on
Change Management.
of DAX companies place their trust in us.
Our change process—
Suitable for any project
More and more companies are turning to our change management experts. With decades of experience, we help companies successfully implement change. Our consultants develop customized solutions that engage leaders and employees and deliver early results. Using innovative methods, we guide your company safely through change and help you realize your full potential. Our change management consulting ensures sustainable success, exceptional performance, and growth. Together with you, we shape changes that truly make a difference. Let us professionally guide your transformation—for your successful future!
Initiating Change
...is the first step in the change process. It lays the foundation for a clear, goal-oriented transformation.
Change Implementation
...aims to implement your change in a targeted manner and lead it to lasting success. To this end, we offer you a package of six highly effective modules.
Would you like more information about change management?
Specific change management applications
Over the years, we have developed specialized, field-proven change management solutions for a wide range of subject areas. These solutions are based on extensive practical experience and help you save time and money. These approaches complement our general change management process and are particularly valuable when the changes you’re implementing are far-reaching and require winning over many employees. Benefit directly from our knowledge gained through more than 30 years of change management consulting.
SAP S/4 HANA Change
A survey of SAP customers shows that 62% of the challenges associated with S/4HANA transformations relate to human factors. We ensure that companies take all aspects of change into account, not just processes and systems.
CRM Consulting
A lack of transparency and ineffective relationship management slow down sales. Our CRM-supported approach structures the customer journey, provides clear data, and strengthens customer relationships—for measurable, sustainable success.
Digitization of administration
Despite billions invested in digitalization, municipal goals remain unachieved. Our consulting services rapidly modernize organizations and processes and ensure efficient, digital, customer- and service-oriented administration.
Executive development
Adaptive organizational design
cultural development
Business storytelling
AI Consulting: Overview
We provide an overview of best practices in AI consulting, current study figures, technologies, and infrastructure expertise. Discover key challenges, concrete customer benefits, and proven AI solutions.
Our AI consulting process
In six clear steps, our AI consulting provides you with technological solutions and change management from a single source. We identify use cases, implement them, and deliver economic results. This is how AI becomes a growth driver for your organization.
AI strategy
Many companies recognize the potential of artificial intelligence but fail to develop a clear strategy. We clarify objectives, examine data, identify potential, and create a roadmap—so that AI delivers tangible, measurable results for you.
AI maturity check for your company
The AI maturity check shows where you stand in the AI race. You receive a clear assessment and a free analysis. This allows you to step on the gas and leave the competition behind.
ChatGPT driver's license
The ChatGPT license enables your employees to use AI tools safely and clearly: It minimizes compliance risks, protects data, and helps teams work efficiently with ChatGPT, Gemini, and other similar tools.
We would like to express our gratitude for these awards.
- CPC is five-time No. 1 hidden champion for change management
- Year after year, Brandeins/thema names us Germany's best management consultancy for change management.
- We have been Focus Top Consultants for many years.
- HR Excellence Award and European Training Award winner together with Deutsche Telekom and Lufthansa Technik
- We are ranked No. 1 on the Great Place to Work list in the 51–100 employees category and are a Kununu Top Company.
Change Management Process – How We Proceed
Initiating Change: How We Launch Change Projects
Our change initiation is the crucial first step in the change process. It lays the foundation for a clear, goal-oriented transformation. Together with you, we develop measures that are perfectly tailored to your company and your employees. In four effective modules, we analyze the effects of change, create a common understanding of the change goals, and get the key people in your company on board. In this way, we build a stable change architecture that supports all further steps.
Change initiation has proven itself many times in practice and is indispensable for any change project. With this product, we make the opportunities of change tangible and create a solid basis for acceptance and participation—so that your change is successful.
1. Change Analysis
In the first step, we analyze your previous change initiatives and evaluate current change processes.
1. Change Analysis
To this end, we interview executives and relevant stakeholders, either digitally or in person. Our change analysis consists of two elements:
1. Change Legacy Analysis: Which success factors from past projects can we leverage? Which mistakes should we avoid repeating?
2. Change Impact Analysis: Which stakeholder groups and departments are affected by the change, and how will the transformation impact them? What needs to be adjusted—in terms of leadership, teams, or skills?
Using these insights, we identify the key stakeholders in your company and plan appropriate measures based on how significantly they are affected and how much information they need. This way, we shape the change not with a one-size-fits-all approach, but in a targeted and effective manner.
2. Change Story
The change story explains why the change is necessary and what impact it will have on your company and your departments.
2. Change Story
It describes the target state and the path to get there. An effective change story is visionary, motivating, easy to understand, and clearly formulated. This provides guidance to all employees and promotes understanding.
Together with your sponsors and key players, we develop a clear, inspiring vision for the transformation. In doing so, we align the different expectations of your management team to create a common basis for consistent communication.
In this step, our change management ensures that everyone involved feels that something is different—and better—than usual, and that this is precisely why it will be successful.
3. Change Network Map
The success of a change project depends largely on the people involved.
3. Change Network Map
It is crucial that we identify key stakeholders and find committed employees who will actively help shape the change.
The Change Network Map visualizes the network of actors: it shows relationships between your managers, project participants, and other stakeholders. The map can be used to identify local sponsors, change agents, and influencers. It also helps to identify areas with less networking and to involve them in the exchange in a targeted manner.
In addition, the attitudes of teams and individual employees can be recorded in order to identify resistance at an early stage. Targeted measures are also derived and planned. In this step, our change management lays the foundation for an effective engagement process.
4. Change architecture
Based on the results from the first
three building blocks, we are developing the change architecture.
4. Change architecture
This is an integrated change plan that bundles all derived measures. It includes targeted change measures for different target groups, tailored to their needs, in order to promote acceptance and commitment.
Typical measures include: involving employees in the design of solutions, target group-oriented communication, training & enabling, and recognition & rewards.
In the architecture, we also define milestones and show what effect the measures should have. It also serves to synchronize with the project plan. And thanks to the concept of effective change management and flexible change controlling, the architecture can be dynamically adapted to unexpected developments.
"With Change Initiation, we offer you valuable support for the fundamental first steps in change management."
Diana Herr, Senior Manager at CPC
Change Implementation:
How we lead change projects to success
With our Change Implementation, we ensure that your change is implemented consistently, successfully, and sustainably. Make your company fit for the future – with our Change Implementation, the proven approach for successful, sustainable transformation!
1. Change Management Office
The Change Management Office (CMO) is the central point of contact for all questions relating to change management and the counterpart to project or program management.
1. Change Management Office
It is typically staffed by CPC change experts, who manage the transformation and ensure acceptance and commitment among your employees.
The core tasks of the CMO include:
- Informing all employees not directly affected by the change at an early stage to prevent unnecessary resistance
- Defining and planning all change activities in close coordination with project or program management
- Implementing and monitoring the impact of change measures and adjusting activities in response to changing situations
- Stakeholder management and coordination of the change network
Through these measures, the CMO ensures effective and targeted change.
2. Change Communication
We develop communication measures based on the change impact analysis, which shows how individual areas of the company are affected by the change.
2. Change Communication
Our communication campaigns provide stakeholders with relevant information, knowledge, and updates on the change in a targeted manner. In addition, all important content is available to employees on the intranet at any time. With visual change branding and merchandise items, we increase identification with the change and promote daily engagement.
To ensure effective communication, we develop a structured communication plan, establish effective channels, and use target group-specific micro stories. In this way, we promote awareness and acceptance among your employees. We highlight small and large successes, present them as inspiring articles or videos, and thereby motivate everyone involved to embrace change.
3. Change Leadership
Leadership is the key to the success of any transformation. The board, sponsors, and executives actively shape the change.
3. Change Leadership
They act as role models for the jointly developed vision.
We support your management team in continuously focusing on change, exemplifying the vision, and acting as the central driver of transformation.
In addition, we empower the leadership roles identified with the help of the Change Network Map to actively shape and drive change. We also establish a platform for exchange and communication to best support managers in their task of guiding their teams through change in a sustainable manner.
4. Change Agent Network
Sustainable transformations require committed people on the ground. That is why we rely on change agents.
4. Change Agent Network
Change agents are employees who enthusiastically support change. They act as coaches, trainers, or multipliers and promote a positive culture of change within their network.
Their tasks include supporting local management in implementing change measures, identifying and overcoming obstacles, and communicating challenges and sentiments within the team. This makes them the central interface between the Change Management Office and the areas affected.
Building a strong change agent network is one of the most important and challenging processes in our approach. That's why we're only satisfied once we've built a strong network and people are successfully shaping the transformation on the ground.
5. User communities
User communities are networks of your employees who regularly exchange information about challenges and best practices.
5. User communities
They support each other throughout the transformation, thereby promoting knowledge transfer.
We support the development of these communities by having our experts moderate the exchange, present practical hacks, and provide targeted support. We also provide the groups with relevant project information. Over time, the participants take over the leadership and independently share valuable knowledge with each other.
The communities strengthen acceptance and commitment to change and form a central platform for the exchange of best practices. This creates a sustainable network that drives change forward.
6. Training & Enabling
Training and enabling is an important process for successfully guiding employees through change.
6. Training & Enabling
It often takes an "aha" moment for them to accept new ways of working—especially if they have been working according to tried-and-tested patterns for a long time.
Depending on the transformation goal, a lot can change for the employees affected: in addition to new processes and tools, changes in thinking and behavior are often necessary. Traditional classroom training is not enough. Instead, we rely on experiential formats that teach new ways of working in a practical way.
Our approach: We identify enabling needs and skill gaps, develop a customized training plan for the various areas, and implement the measures at the right time. Through continuous performance measurement, we ensure that your employees are optimally prepared for everything that the change entails.
Change Implementation is a package of six highly effective modules that we use to make your change project a success.
Michael Babilon-Teubenbacher, Partner at CPC
CPC's Change Process: Here Are the Benefits We Offer You
High acceptance within the company
Top management, executives, project participants, and end users are behind the transformation and the associated technical and procedural changes.
Valuable change expertise
Managers acquire practical knowledge of change methods that they can also apply in future projects. For example, they recognize resistance early on and know which measures will help.
Transparency of impacts
The effects of the transformation are transparent and target group-specific. This allows the right information and empowerment measures to be provided and implemented.
Informed employees
Long-term communication tools keep managers and end users regularly informed and provide them with the knowledge they need for a successful transformation.
Strong network of change agents
High acceptance within the company
Top management, executives, project participants, and end users are behind the transformation and the associated technical and procedural changes.
Valuable change expertise
Transparency of impacts
The effects of the transformation are transparent and target group-specific. This allows the right information and empowerment measures to be provided and implemented.
Informed employees
Strong Change Agents Network The Change Agents are a network of experienced and highly qualified change agents who have successfully implemented change processes in a wide range of industries. They are available to support you in your change process with their expertise and experience.
An organization-wide network of dedicated change agents actively supports the transformation and provides needs-based communication and empowerment measures within the project.
Discuss
your project with us!
The first step is very simple—and don't worry: we don't send boring newsletters or annoying advertising emails. Instead, we focus on what's important: your desire for change and how we can help your business move forward.
Step 1
Call back or email.
We will contact you within 24 hours, record your requirements, and coordinate an appointment with one of our experts.
Step 2
Free initial consultation.
In a video conference, you explain your project and discuss possible solution scenarios with our expert.
Step 3
You decide how to proceed.
Offer, pitch, or project launch? You decide the next steps.
Do you have questions about the change process?
What are the goals of a change process?
A change process is designed to make changes effective, transparent, and sustainable. This includes greater acceptance, less resistance, and clear guidance for everyone involved. At the same time, the organization should remain capable of taking action and confidently implement new requirements. Ideally, the change process leads not only to new structures but also to better collaboration.
What are the phases of change management?
Typical phases include analysis, planning, communication, implementation, and consolidation. The analysis phase clarifies what needs to change. The planning phase establishes goals and measures. Communication and implementation ensure participation and practical relevance. In the final phase, the change is embedded in everyday life so that it is not just a short-term solution.
Who is involved in the change management process?
Those involved typically include managers, project leaders, employees, and often external consultants as well. It is important that the change not be driven solely from the top. The sooner those affected are involved, the better questions, concerns, and practical problems can be addressed. This increases acceptance and improves implementation in day-to-day operations.
What challenges are involved in the change process?
Among the biggest challenges are resistance, uncertainty, poor communication, and a lack of clarity regarding goals or roles. Often, a change process fails not because of the idea itself, but because of how it is implemented. When employees do not see the benefits or do not feel involved, their willingness to change decreases significantly. Effective support is therefore crucial.
How do you measure the success of a change process?
Success is measured by whether the change actually works in everyday life. Key criteria include acceptance, adoption of new processes, achievement of goals, and the stability of implementation. Employee feedback and visible improvements in workflows are also relevant. A change process is successful when the new solution is not only implemented but also put into practice.
What role does the Change Agent Network play?
Change agents act as coaches, trainers, and advocates, fostering a positive culture of change within their network. They support local management in implementing initiatives, identify and overcome obstacles, and serve as the central point of contact between the Change Management Office and the affected departments.
Is the change process compatible with common project management methods?
Yes. Our approach combines traditional and agile project management with the requirements of effective change processes and is compatible with common project management standards such as PMBOK® and PRINCE2®, as well as with agile methods.